Start by brainstorming who your stakeholders are. Let’s explore the three steps of Stakeholder Analysis in more detail: 1. When you’ve completed your analysis, you can move on to use stakeholder management to work out how you’ll communicate with each stakeholder.
Finally, develop a good understanding of the most important stakeholders, so that you know how they are likely to respond, and how you can win their support. Next, work out their power, influence and interest, so that you know who you should focus on.
First, identify who your stakeholders are. There are three steps to follow in Stakeholder Analysis. This allows you to plan actions that will more likely win their support. Understanding your stakeholders means that you can anticipate and predict their reactions to your project as it develops. This means that they can more actively support you when necessary. Building Understandingīy communicating with your stakeholders early and often, you can ensure that they fully grasp what you’re doing and understand the benefits of your project. This makes it more likely that your projects will be successful. Gaining support from powerful stakeholders can help you to win more resources, such as people, time or money. These stakeholders will then more likely support you, and their input can also improve the quality of your project. You can use the opinions of your most powerful stakeholders to help define your projects at an early stage. Why Use Stakeholder Analysis?Ī stakeholder-based approach gives you four key benefits: You can do this by conducting a Stakeholder Analysis – an effective three-step process for identifying, prioritizing and understanding your stakeholders.Ĭlick here to view a transcript of this video. They could be strong supporters of your projects – or they could block them, so you need to identify who your stakeholders are and win them over as soon as possible. And the more people you affect, the more likely it is that some of them will have significant power and influence over your work. Why Is Stakeholder Management Important?Īs your career develops, and you become more successful, the actions that you take start to affect more and more people. Then you can move on to our next article to plan your stakeholder communications. Managing stakeholders can help you, too, to ensure that your projects succeed where others might fail. In this article and video, we'll look at that crucial first step – Stakeholder Analysis – in more detail. Stakeholder Analysis is the first step in Stakeholder Management, an important process that successful people use to win support from others. Try this out in our Interactive Screen App!
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